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How coaching can enhance your brand as a manager
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2002
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Abstract ManagersBrand StrategyExecutive CoachingEducationHuman Resource ManagementOrganizational BehaviorPerformance ManagementManagement DevelopmentInnovation LeadershipCoachingManagementManagerial CapabilityBrand BuildingBrand ManagementEmployee LearningManagerial AspectInformal CoachingBrand DevelopmentBusiness LeadershipStrategic ManagementMarketingLeadershipGood ManagersManagement EducationAverage ManagerBusinessEthical LeadershipLeadership DevelopmentMarketing Strategy
Abstract Managers who coach their employees become known as good managers to work for, developers of talent, and achievers of business results. They also become better leaders in the process. The average manager, however, doesn't coach, believing it would take too much time or be a waste of effort. Such barriers, however, are more psychological than real, and represent an expression of the status quo. The fact is that coaching managers behave differently, and that contributes to their brand. The bottom line: Since most managers don't coach, those who do actively help their employees learn and grow have a competitive advantage, one that can enhance their careers. © 2002 Wiley Periodicals, Inc.