Journal of Business Research · 2002 · 122 citations · 38 references
Social SciencesMarketingSocial PsychologyConsumer BehaviorRisk PerceptionSocial PerceptionOnline Consumer BehaviorOnline FraudPerceived RiskRisk AttitudesRisk BehaviorRisk PreferencesConsumer Risk AttitudesGender Effects On AcceptanceOnline Perceived RiskOnline Purchase IntentionOnline Risk BehaviorProduct Failure AnalysisProduct Failure RatesPurchase Risk Perception
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In A Different Voice: Psychological Theory And Women's Development
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