Determinants of Tourism Return Behaviour

Abstract

Recent studies demonstrate that an increased number of Portuguese tourists choose Brazil as a tourism destination. Based on a literature review on the determinants of tourism demand, this study proposes a logit model that explains the probability of returning to this destination as a function of motivations, expectations, travel characteristics and the tourist's socio-demographic profile. After formulating the model, defining and testing of the six research hypotheses takes place. The study sample comprises 112 Portuguese tourists travelling to Brazil. The data fit the model adequately and the paper concludes with the authors discussing the theoretical and marketing implications.