Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers

Abstract

Journal Article Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers Get access Ziv Carmon, Ziv Carmon Search for other works by this author on: Oxford Academic PubMed Google Scholar Dan Ariely Dan Ariely Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 27, Issue 3, December 2000, Pages 360–370, https://doi.org/10.1086/317590 Published: 01 December 2000 Article history Received: 01 March 1998 Revision received: 01 March 2000 Published: 01 December 2000