An Analysis of Push and Pull Travel Motivations of Foreign Tourists to Jordan

Abstract

The importance of outbound market to a destination country has drawn scholars’ interests in understandingtourists’ motivation to travel overseas. The success of marketing destinations should be guided by a thoroughanalysis of tourist motivation, and for this reason, this study adopts a model based on push and pull factors as theconceptual framework. As little information has been documented about travel motivations to Jordan, this studyattempts to identify motivation factors of foreign tourists to the country as different tourist markets demonstratedifferent domains of behavior. This may have important marketing implications to the country especially interms of examination of motives in segmenting markets, designing promotional programs and decision makingabout destination development.