Design for variety: developing standardized and modularized product platform architectures

The role of product architecture in the manufacturing firm

Karl T. Ulrich · Research Policy · 1995 · 2.8K citations

Industrial Design, Industrial Engineering, Design +5

Mass customization: The new frontier in business competition

Journal of Manufacturing Systems · 1999 · 2.3K citations

Business, Business Strategy, Mass Customization +2

The House of Quality

John R. Hauser · Harvard business review · 1988 · 2.3K citations

Engineering, Industrial Engineering, Kobe Shipyard Site +19

Planning for Product Platforms

David Robertson, Karl T. Ulrich · ScholarlyCommons (University of Pennsylvania) · 1998 · 907 citations · Full text

Creating project plans to focus product development.

Steven C. Wheelwright, Kim B. Clark · PubMed · 1992 · 783 citations

Project-based Organization, Project Management, Product Management +20