Campaign Ads, Online Messaging, and Participation: Extending the Communication Mediation Model

Abstract

Journal Article Campaign Ads, Online Messaging, and Participation: Extending the Communication Mediation Model Get access Dhavan V. Shah, Dhavan V. Shah 1School of Journalism and Mass Communication, University of Wisconsin, Madison, WI 53706 Search for other works by this author on: Oxford Academic Google Scholar Jaeho Cho, Jaeho Cho 2Department of Communication, University of California, Davis, CA 95616 Search for other works by this author on: Oxford Academic Google Scholar Seungahn Nah, Seungahn Nah 3Department of Community and Leadership Development, University of Kentucky, Lexington, KY 40546 Search for other works by this author on: Oxford Academic Google Scholar Melissa R. Gotlieb, Melissa R. Gotlieb 1School of Journalism and Mass Communication, University of Wisconsin, Madison, WI 53706 Search for other works by this author on: Oxford Academic Google Scholar Hyunseo Hwang, Hyunseo Hwang 1School of Journalism and Mass Communication, University of Wisconsin, Madison, WI 53706 Search for other works by this author on: Oxford Academic Google Scholar Nam-Jin Lee, Nam-Jin Lee 1School of Journalism and Mass Communication, University of Wisconsin, Madison, WI 53706 Search for other works by this author on: Oxford Academic Google Scholar Rosanne M. Scholl, Rosanne M. Scholl 1School of Journalism and Mass Communication, University of Wisconsin, Madison, WI 53706 Search for other works by this author on: Oxford Academic Google Scholar Douglas M. McLeod Douglas M. McLeod 1School of Journalism and Mass Communication, University of Wisconsin, Madison, WI 53706 Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 57, Issue 4, December 2007, Pages 676–703, https://doi.org/10.1111/j.1460-2466.2007.00363.x Published: 12 December 2007