Melissa R. Gotlieb

Campaign Ads, Online Messaging, and Participation: Extending the Communication Mediation Model

Dhavan V. Shah, Jaeho Cho, Seungahn Nah et al. · Journal of Communication · 2007 · 374 citations

Citizen Journalism, Emerging Media, Targeted Advertising +31

Campaigns, Reflection, and Deliberation: Advancing an O-S-R-O-R Model of Communication Effects

Jaeho Cho, Dhavan V. Shah, Jack M. McLeod et al. · Communication Theory · 2009 · 354 citations

Public Opinion, Political Polarization, Political Behavior +23

Political Consumerism: How Communication and Consumption Orientations Drive “Lifestyle Politics”

Dhavan V. Shah, Douglas M. McLeod, Eunkyung Kim et al. · The Annals of the American Academy of Political and Social Science · 2007 · 166 citations

Political Consumerism, Consumer Study, Consumer Research +16

Applying a Cognitive-Processing Model to Presidential Debate Effects: Postdebate News Analysis and Primed Reflection

Hyunseo Hwang, Melissa R. Gotlieb, Seungahn Nah et al. · Journal of Communication · 2007 · 66 citations

Who Says What to Whom: Content Versus Source in the Hostile Media Effect

Albert C. L. G. Günther, Bryan McLaughlin, Melissa R. Gotlieb et al. · International Journal of Public Opinion Research · 2016 · 52 citations

Media Bias Spring, Media Standards, Hostile-media-effect Research +30