Consumer Behavior toward Recycled Textile Products

Abstract

Numerous surveys show that consumers are concerned about the environment hut that their concern does not always lead to actions, such as the purchase of environmentally responsible products. It is the intent of this study to assess the impact of extrinsic cues such as price and environmental-labeling information on consumer-purchase decisions. A simulated retail setting was used for data collection. Price had a major influence on the purchase of the recycled textile products. The patterns of purchase varied by gender. No effects were found for level of income or attitudes. The results reinforce evidence of the limited effectiveness of labeling and suggest that manufacturers may need to find a more effective means of encouraging consumers to purchase recycled textile products.