Publication | Closed Access
The Devil Wears Prada or Zara: A Revelation into Customer Perceived Value of Luxury and Mass Fashion Brands*
82
Citations
75
References
2010
Year
MarketingCultureDevil Wears PradaConsumer CultureFashionConsumer ResearchBrand DevelopmentBusinessBrand StrategyConsumer BehaviorManagementConsumerismBrand AwarenessLuxury BrandingBrand EquityCustomer Perceived ValueBrand Management
Abstract
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