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Social Sciences, Behavioral Sciences, Social Psychology +15

The Dominant View of Popularization: Conceptual Problems, Political Uses

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Social Sciences, Political Science, Science Education +16

Risks of communication: discourses on climate change in science, politics, and the mass media

Peter Weingart, Anita Engels, Petra Pansegrau · Public Understanding of Science · 2000 · 652 citations

Social Sciences, Communication, Political Communication +17

Fear appeals in social marketing: Strategic and ethical reasons for concern

Gerard Hastings, Martine Stead, John Webb · Psychology and Marketing · 2004 · 582 citations

Business, Marketing, Psychology +17

Rating the Risks

Paul Slovic, Baruch Fischhoff, Sarah Lichtenstein · Environment Science and Policy for Sustainable Development · 1979 · 528 citations