Journal of International Education in Business · 2010 · 30 citations · 10 references
BusinessInternational BusinessMarketingBusiness-to-business MarketingInternational Higher EducationInternational MarketingInternational Student EnrollmentInternational Student ExperienceInternationalization Of Higher EducationInternational Student DemographicsInternational Student SatisfactionShort-term Study AbroadStudent Experience AbroadStudy Abroad Administration
Purpose – The focus of this paper is to identify factors determining willingness to pay, preferences for geographic areas, and preferred times for study abroad and semester abroad programs.
10
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations