The Effect of Perceived Value in the Decision to Participate in Study Abroad Programs

Abstract

This study examines university students' motivations for participating in a study abroad program. Specifically, the study seeks to understand the conditions in which students with a high risk propensity will be more likely to participate in an international experience. Further, it investigates how perceived career value will moderate this relationship. Finding support for both hypotheses, we suggest that universities need to do a better job to ensure that students understand that study abroad programs are more than just a chance to travel and have a good time. Increased cultural intelligence is an absolute necessity for managers in today's global environment. Overall, it enhances the students' professional marketability.