The role of market and entrepreneurship orientation and internal control in the new product development activities of Chinese firms

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Coefficient Alpha and the Internal Structure of Tests

Lee J. Cronbach · Psychometrika · 1951 · 43.2K citations · Full text

Social Sciences, Educational Assessment, Educational Measurement +14

Exploration and Exploitation in Organizational Learning

James G. March · Organization Science · 1991 · 21.4K citations

Management, Knowledge Management, Organization Studies +15

Convergent and discriminant validation by the multitrait-multimethod matrix.

Donald T. Campbell, Donald W. Fiske · Psychological Bulletin · 1959 · 17.1K citations · Full text

Social Sciences, Educational Assessment, Educational Measurement +6

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2