Journal of Marketing Research · 1994 · 951 citations · 40 references
ManagementOrganization StudiesOrganizational BehaviorSales ManagementBehavioral CompetenciesCorporate CitizenshipOrganizational Citizenship BehaviorCitizenship MotivesEmployee Citizenship BehaviorExtra-role BehaviorIndividual Organizational Citizenship BehaviorOrganizational Citizenship Behavior Toward IndividualsOrganizational Citizenship Behavior Toward The OrganizationSalesperson Performance Evaluation
Organizational citizenship behaviors (OCBs) are defined as discretionary, extra-role behaviors on the part of a salesperson that have been shown to influence managers’ evaluations of performance. I...
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Comparative fit indexes in structural models.
Peter M. Bentler · Psychological Bulletin · 1990 · 23.9K citations
The Norm of Reciprocity: A Preliminary Statement
Alvin W. Gouldner · American Sociological Review · 1960 · 11.8K citations