Using market research to convert federal technology into marketable products

Design and marketing of new products

John Lidstone · Long Range Planning · 1981 · 679 citations

Management, Marketing, Marketing Management +12

Marketing and Technology: A Strategic Coalignment

Noël Capon, Rashi Glazer · Journal of Marketing · 1987 · 374 citations

Management, Marketing, Strategic Management +17

New product management

S. Kenwell · 1997 · 163 citations

Engineering, Automotive Engineering, Manufacturing Engineering +9

Strategies for promoting technology transfer to the private sector

R.O. Weijo · The Journal of Technology Transfer · 1987 · 19 citations

Management, Strategic Management, Strategy +14