INSTITUTIONALIZING IDENTITY: SYMBOLIC ISOMORPHISM AND ORGANIZATIONAL NAMES.

Mary Ann Glynn, Rikki Abzug

Academy of Management Journal · 2002 · 441 citations · 30 references

Concepts

Abstract

An organization's identity, symbolized by its corporate name, is rooted in institutional fields. We advance the construct of symbolic isomorphism, or the resemblance of an organization's symbolic a...

References

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