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Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object.

Behavioral Decision MakingPersuasive TechnologyConsumer ResearchSocial InfluenceSocial SciencesJournalismAttitude TheoryBiasSource CredibilityPersuasion ModelingPersuasive AppealsCognitive Bias MitigationPersuasionAttitude ChangeConsumer AppealMarketingArtsAttitude DynamicAttitude Object