Chenghuan Wu

"Their ideas of beauty are, on the whole, the same as ours": Consistency and variability in the cross-cultural perception of female physical attractiveness.

Michael R. Cunningham, Alan Roberts, Anita P. Barbee et al. · Journal of Personality and Social Psychology · 1995 · 797 citations

Social Sciences, Psychology, Social Psychology +17

Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object.

Chenghuan Wu, David R. Shaffer · Journal of Personality and Social Psychology · 1987 · 343 citations

Social Sciences, Psychology, Social Psychology +10

On the Perceived Functions of Movies

Abraham Tesser, Karen U. Millar, Chenghuan Wu · The Journal of Psychology · 1988 · 56 citations

Social Sciences, Social Psychology, Audience Studies +5

On Physical Attractiveness Stereotyping in Taiwan: A Revised Sociocultural Perspective

Nicole Y. Chen, David R. Shaffer, Chenghuan Wu · The Journal of Social Psychology · 1997 · 38 citations

Social Sciences, Psychology, Social Psychology +17

Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object.

Chenghuan Wu, David R. Shaffer · Journal of Personality and Social Psychology · 1987 · 30 citations

Social Sciences, Psychology, Social Psychology +10