Economics Letters · 2012 · 24 citations · 10 references
Social SciencesBusiness EconomicsEconomicsBehavioral EconomicsMicroeconomicsPricing TheoryBehavioral PricingConsumer TheoryDemand TheoryBehavior-based Pricing
10
Customer Poaching and Brand Switching
Drew Fudenberg, Jean Tirole · The RAND Journal of Economics · 2000 · 668 citations
Yongmin Chen · Journal of Economics & Management Strategy · 1997 · 319 citations
Consumer Learning, Brand Loyalty, and Competition
J. Miguel Villas‐Boas · Marketing Science · 2004 · 253 citations