Concepedia
European Journal of Marketing · 1999 · 20 citations · 1 references
BusinessMarketingMarketing ManagementMarketing StrategyRelationship MarketingStrategic MarketingIntegrated Marketing CommunicationsSport ConsumptionSport Event MarketingSports Sponsorship
1
The Local and the Global in English Soccer and the Rise of Satellite Television
John Williams · Sociology of Sport Journal · 1994 · 67 citations · Full text
Social Sciences, Communication, Cultural Studies +17