Paul O’Sullivan

Ambush marketing: The ethical issues

Paul O’Sullivan, Patrick E. Murphy · Psychology and Marketing · 1998 · 66 citations

Management, Commercial Law, Marketing +17

Metrics in Sponsorship Research—Is Credibility an Issue?

Tony Meenaghan, Paul O’Sullivan · Psychology and Marketing · 2013 · 59 citations

Social Sciences, Marketing, Marketing Management +11

The sports network: insights into the shifting balance of power

Rosita Wolfe, Tony Meenaghan, Paul O’Sullivan · Journal of Business Research · 2002 · 44 citations

Management, Organization Studies, Sociology +4

Playpower – sports meets marketing

Tony Meenaghan, Paul O’Sullivan · European Journal of Marketing · 1999 · 20 citations

Business, Marketing, Marketing Management +7

Sport, Media and Sponsor: the Shifting Balance of Power in the Sports Network

Rosita Wolfe, Tony Meenaghan, Paul O’Sullivan · Arrow@dit (Dublin Institute of Technology) · 1997 · 17 citations · Full text

Social Sciences, Communication, Political Communication +12