International Journal of Hospitality Management · 1982 · 31 citations · 1 references
ManagementHuman Resource ManagementMarketingCustomer Relationship ManagementRelationship MarketingServices MarketingCustomer SatisfactionCustomer Satisfaction ImprovementCustomer Satisfaction ManagementCustomer Service ManagementJob SatisfactionService QualityCustomer Satisfaction VariablesCustomer Service LevelsEmployee Service PerformancePerceived Service QualityService Quality Perception
1
Research for Marketing Decisions
Russell W. Belk, Paul E. Green, Donald S. Tull · Journal of Marketing Research · 1978 · 611 citations