Concepedia

The Meaning and Sources of Marketing Theory

Lawrence C. Lockley, Michael H. Halbert

Journal of Marketing Research · 1966 · 54 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementMarketing StrategyRelationship MarketingStrategic MarketingConsumer TheoryIntegrated Marketing CommunicationsMarketing EthicsMarketing PlanningMarketing Conditions