Sport consumer motivation: Autonomy and control orientations that regulate fan behaviours

Abstract

Highlights► The importance of understanding sport consumer motivation and the lack of sound conceptual and theoretical frameworks is reviewed. ► The concept of motivation was delineated into the three sub-components of needs, motives, and goals. ► This paper is the first known application of Self-Determination Theory to sport consumer behaviour. ► The amount of explained variance in behaviour was more than double that reported in previous literature.