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Further evidence on the consumer involvement profile: Five antecedents of involvement
220
Citations
2
References
1993
Year
Customer SatisfactionLarge SamplesBehavioral SciencesAdvertisingConsumer StudyManagementBusinessConsumer ResearchConsumer AttitudeConsumer BehaviorFactor AnalysisCustomer InvolvementFactor AnalysesCustomer ParticipationConsumer Involvement ProfileMarketingConsumer EngagementFurther Evidence
Abstract This follows previous articles on the Consumer Involvement Profile. We list the items included in the profile, and we discuss the results of factor analyses based on replication data drawn from five large samples.
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