Concepedia
Tourism Management · 2012 · 72 citations · 96 references
Norwegian Case StudyTourism ManagementDestination MarketingBusinessTourismSecond-home OwnersMarketingTourism DemandTourist Experience
96
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations
Behavioral Sciences, Behavior Management, Behavioral Decision Making +6
Multivariate Data Analysis.
H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.8K citations
Parallel Analysis, Univariate Analysis, Multivariate Data Analysis +15
Estimating Nonresponse Bias in Mail Surveys
J. Scott Armstrong, Terry Overton · Journal of Marketing Research · 1977 · 9.7K citations
Behavioral Decision Making, Consumer Research, Valid Predictions +17
The Psychology of Attitudes
Dipankar Chakravarti, Alice H. Eagly, Shelly Chaiken · Journal of Marketing Research · 1997 · 7.2K citations
Modern Research, Behavioral Decision Making, Unconscious Bias +15
Likert scales, levels of measurement and the “laws” of statistics
Geoff Norman · Advances in Health Sciences Education · 2010 · 4.2K citations
Measurement Theory, Behavioral Sciences, Statistical Thinking +6