Destination image: to see or not to see?

Abstract

A review of the tourism literature revealed that the conceptualisation and operationalision of destination image as a construct was fragmented and incomplete. Literatures relating to philosophy and cognitive psychology were reviewed and revealed that the concept of image has been the focus of much research and debate in those domains. The dominant themes that emerged from this work are summarised in this article and the implications for destination image management and research are discussed.