Applying the technology acceptance model to the introduction of mobile voting

Abstract

This study presents an extended technology acceptance model to explore the factors that affect intention to mobile voting. This study aims to explore the utilisation of mobile phones in the education environment and investigate the expectations and intentions towards mobile voting in public Jordanian Universities. The proposed model was empirically tested using data collected from a survey containing 30 questions. The partial least squares structural equation analysis was used to evaluate the causal model. The researcher finds that all variables significantly affect students’ (voters) behavioural intention except perceived price level. This study gives quantified indicators about mobile voting and a model that might help in understanding the mobile voting environment and avoids spending thousands or millions of dollars that may invest in this field without ensuring that the students (voters) will actually use the mobile voting in Jordan.