Marketing mix standardization: a cross cultural study of four countries

Measuring the Involvement Construct

Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations

Social Sciences, Marketing, Social Psychology +11

Multinational Enterprises and the Global Economy.

David P. McCaffrey, John H. Dunning · Administrative Science Quarterly · 1995 · 4K citations

Business, International Business, International Management +14

Motivation, leadership, and organization: Do American theories apply abroad?

Geert Hofstede · Organizational Dynamics · 1980 · 3.3K citations

Management, Leadership, Organizational Behavior +11

THE GLOBALIZATION OF MARKETS

Theodore Levitt · 1983 · 3.1K citations

Business, International Business, Marketing +14

Location and the Multinational Enterprise: A Neglected Factor?

John H. Dunning · Journal of International Business Studies · 1998 · 2.4K citations · Full text

Social Sciences, International Business, International Management +14