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BusinessMarketingMarketing ManagementCustomer Relationship ManagementServices MarketingStrategic MarketingCustomer EngagementCustomer Experience ManagementCustomer LoyaltyCustomer SatisfactionCustomer Service ManagementCustomer Value ManagementCustomer Value MeasurementService Value PerceptionValuation Of Customer Relationships
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Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations
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