What separates the winners from the losers in new food product development?

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Robert G. Cooper · Journal of Product Innovation Management · 1987 · 1.2K citations

Management, Marketing, Marketing Management +16

An Investigation into the New Product Process: Steps, Deficiencies, and Impact

Robert G. Cooper, Elko J. Kleinschmidt · Journal of Product Innovation Management · 1986 · 981 citations

Management, Innovation Management, Strategy +15

Winning Businesses in Product Development: The Critical Success Factors

Robert G. Cooper, Elko J. Kleinschmidt · Research-Technology Management · 2007 · 651 citations

Management, Strategic Management, Strategy +16

A Model-Based Framework to Overlap Product Development Activities

Steven D. Eppinger, Daniel E. Whitney · Management Science · 1997 · 611 citations

Engineering, Industrial Engineering, Manufacturing Engineering +9

Successful Industrial Products from Customer Ideas

Eric von Hippel · Journal of Marketing · 1978 · 517 citations

Management, Marketing, Marketing Management +14