A Proposed Model For Strategic Planning In Educational Organizations

Abstract

This paper is proposing a comprehensive framework in order to formulate strategy in Educational organizations. This approach is based on Malcolm Baldrige National Quality Award (MBNQA) Education Criteria for selecting competitive strategies. In this method, firstly, by using SWOT matrix, we have formulated initial strategies of the organization. After that, we have allocated these strategies to four BSC perspectives. Then making use of these strategies in the House Of Quality (HOQ) as “Whats/alternatives”, we subsequently considered MBNQA Education Criteria with the role of “Hows/criteria” in the HOQ as a criteria for selection of strategies. Finally we performed screening and selection of initial strategies by using fuzzy screening technique. A case study is utilized to show the efficiency of the proposed model.