Affect arousal and positioning of recommendations in persuasive communications.

The Effects of Mass Communication

Patrick D. Hazard, Joseph T. Klapper · American Quarterly · 1962 · 1.4K citations

Social Sciences, Communication, Political Communication +12

Effects of fear-arousing communications.

Irving L. Janis, Seymour Feshbach · Journal of Abnormal & Social Psychology · 1953 · 880 citations

Social Sciences, Psychology, Social Psychology +17

Effects of fear and specificity of recommendation upon attitudes and behavior.

Howard Leventhal, Robert Singer, Susan Jones · Journal of Personality and Social Psychology · 1965 · 618 citations

Social Sciences, Psychology, Social Psychology +10

Sources of resistance to fear-arousing communications on smoking and lung cancer1

Howard Leventhal, Jean Carew Watts · Journal of Personality · 1966 · 213 citations

Public Health, Health Behavior, Oncology +14

An experimental study of psychological resistances to fear arousing communications.

Irving L. Janis, Robert F. Terwilliger · Journal of Abnormal & Social Psychology · 1962 · 203 citations

Social Sciences, Psychology, Social Psychology +12