Journal of Personality and Social Psychology · 1965 · 618 citations · 13 references
Social SciencesPsychologySocial PsychologyPersuasionRisk PerceptionSocial InfluenceBehavioral Decision-makingFear ResponsesPerceived RiskRecommendation EvaluationRisk AttitudesTrust In RecommendationFear Effects
13
The Effects of Mass Communication
Patrick D. Hazard, Joseph T. Klapper · American Quarterly · 1962 · 1.4K citations