Relative efficacy of volition and justification in arousing dissonance1

The Handbook of Social Psychology

Arthur E. Gravatt, Gardner Lindzey, F. Aronson · The Family Coordinator · 1969 · 12.7K citations

Social Sciences, Psychology, Social Psychology +17

Conflict, Decision and Dissonance

Léon Festinger · Revue Française de Sociologie · 1965 · 1.4K citations

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Postdecision changes in the desirability of alternatives.

Jack W. Brehm · Journal of Abnormal & Social Psychology · 1956 · 1.1K citations

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Effect of the severity of threat on the devaluation of forbidden behavior.

Elliot Aronson, J. Merrill Carlsmith · Journal of Abnormal & Social Psychology · 1963 · 289 citations

Social Sciences, Psychology, Social Psychology +7

Explorations in Cognitive Dissonance

Sister Mary Liguori, Jack W. Brehm, Arthur R. Cohen · The American Catholic Sociological Review · 1963 · 270 citations

Social Sciences, Psychology, Social Psychology +5