The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years - Concepedia

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The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years

268

Citations

11

References

1988

Year

Daniel J. Bretl, Joanne Cantor

Media StudiesAudience ReceptionTelevision StudyGender StudiesGendered ContextRecent Content AnalysisMass CommunicationArtsU.s. Television CommercialsAdvertisingPopular CultureMen's StudyJournalismTelevision

References

	Year	Citations

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