Publication | Closed Access
Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?
84
Citations
68
References
2012
Year
LuxuryConsumer UncertaintyCounterfeit GoodsConsumer ResearchConsumer CultureManagementConsumer BehaviorLuxury GoodsLuxury BrandingConsumer ChoiceEconomicsConsumer Decision MakingConsumerismConsumption SystemMarketingBehavioral EconomicsValue-based DriversBusinessLuxury ConsumptionConsumer Attitude
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