Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms - Concepedia

Concepedia

Publication | Closed Access

Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms

62

Citations

122

References

2011

Year

Rajdeep Grewal, Murali Chandrashekaran, Jean L. Johnson, Girish Mallapragada

Journal of the Academy of Marketing Science

Market OrientationFirm PerformanceHigh-tech FirmsManagementBusinessUnobserved HeterogeneityMarket BehaviorBusiness StrategyStrategic ManagementMarketingIndustrial OrganizationCompetitive Advantage

References

	Year	Citations

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