Team Projects: Achieving their Full Potential

Abstract

Team projects offer many pedagogical benefits, as is evident from their widespread use by marketing instructors. This article summarizes the major benefits of team projects, including new perspectives from educational research, and discusses a significant problem that can undermine these benefits, that of unequal team member contributions. The authors propose a reward structure with both individual and group grading components as a means to achieve the full potential of group assignments. The article concludes with a description of several techniques for individual evaluation.