Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research - Concepedia

Concepedia

Publication | Closed Access

Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research

46

Citations

22

References

2013

Year

Joel Hietanen, Joonas Rokka, John W. Schouten

Journal of Business Research

AdvertisingRepresentation Towards ExpressionInteractive MarketingVideographic Consumer ResearchManagementConsumer ResearchVisual CommunicationRepresentation AnalysisVisual EffectMarketingMedia StudiesVideo Article

References

	Year	Citations

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