On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior

Abstract

Journal Article On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior Get access Morris B. Holbrook, Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar John O'Shaughnessy John O'Shaughnessy Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 398–402, https://doi.org/10.1086/209178 Published: 01 December 1988 Article history Received: 01 February 1988 Revision received: 01 July 1988 Published: 01 December 1988