Restructuring in European telecommunications: modelling the evolving market

Abstract

The past 20 years have seen the worldwide telecommunications industry transformed from predominantly dormant, country‐centred, government‐run agencies, to increasingly competitive, innovative and market‐led organisations. Much of the will to change has stemmed from the visionary market liberalisation and deregulation policies of the US and UK governments. Indeed, such determined change has brought with it creative and vibrant strategic positioning and repositioning of firms within the evolving global telecommunications marketplace. As a result, in pushing forward the frontiers of knowledge within this rapidly changing environment, the main focus of this study examines and analyses secondary literature and considers the key dynamic factors driving structural change within the European telecommunications market. To this end, a theoretical model of their respective impact on market structure is generated.