Publication | Closed Access
A political candidate's brand image scale: Are political candidates brands?
106
Citations
38
References
2009
Year
Brand PerceptionAdvertisingBrand EquityBrand PositioningManagementBrand StrategyBrand DevelopmentPolitical CommunicationPolitical BehaviorBrand AwarenessBrand Image ScaleMarketingPolitical ScienceSocial Sciences
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