Sniping at strategic planning

Abstract

At a recent New York NASCP workshop titled, “Corporate Strategists Under Fire,” Fortune writer Walter Kiechel, III delivered a free‐swinging attack on consultants, strategic theory, and planners who zealously promote unrealistic strategies at the expense of commonsense management. Mr. Kiechel has been questioning theoreticians and corporate executives on this subject for the last five years, so it seems fitting that Planning Review give him an opportunity to interview himself.