The Failure of Strategic Planning

Milton C. Lauenstein

Journal of Business Strategy · 1986 · 18 citations · 0 references

Concepts

Abstract

Several years after he had installed an elaborate strategic planning system, the chairman of a diversified New York Stock Exchange company began wondering if it was worth the effort. When he took a closer look, he found that the plan's only real function was to serve as a model for preparing the next one a year later. So he scrapped the whole procedure, instructing each division manager to do whatever planning he felt was appropriate for his own unit.