Export intensity and marketing in transition economies: Evidence from China

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Jay B. Barney · Journal of Management · 1991 · 45.6K citations

Management, Strategic Management, Strategy +16

A resource‐based view of the firm

Birger Wernerfelt · Strategic Management Journal · 1984 · 24.8K citations · Full text

Management, Strategic Management, Strategy +17

The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation

Robert M. Grant · California Management Review · 1991 · 9.6K citations

Management, Strategic Management, Strategy +17

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 7.9K citations

Business, Marketing, Marketing Management +6

Case study research: Design and methods

Mitchell D. McCorcle, Ella Louise Bell · Evaluation and Program Planning · 1986 · 5.9K citations

Social Sciences, Organization Studies, Case Management +7