Export Expansion Strategy

Export Expansion Strategy is a strategic framework within international business that systematically facilitates the increased penetration of existing products or services into foreign markets through enhanced distribution, marketing, and operational support, distinguishing it from broader growth strategies by its focused emphasis on leveraging external market demand without requiring fundamental product modification or new market development.

293

Publications

18.9K

Citations

514

Authors

305

Institutions

Publications per year

2017–2026

67

Authors

514

  1. JV
    Johannes Van Biesebroeck

    KU Leuven, Belgium

    5 publications · 188 citations

    5

    h-index

  2. PA
    Prema‐chandra Athukorala

    Australian National University, Australia

    4 publications · 157 citations

    4

    h-index

  3. CV
    Christian Volpe Martincus

    Inter-American Development Bank, United States

    4 publications · 165 citations

    4

    h-index

  4. MK
    Masaaki Kotabe

    Temple University, United States

    3 publications · 1.2K citations

    3

    h-index

  5. JL
    Jiangyong Lu

    Peking University, China

    3 publications · 631 citations

    3

    h-index

1–5 of 514

Venues

  1. SSRN Electronic Journal

    Repository · 16 publications · 580 citations

    12

    h-index

  2. Journal of International Business Studies

    JIBS · 11 publications · 3.1K citations

    11

    h-index

  3. Journal of Development Economics

    9 publications · 1.4K citations

    9

    h-index

  4. International Marketing Review

    9 publications · 1K citations

    9

    h-index

  5. RePEc: Research Papers in Economics

    Repository · 9 publications · 180 citations

    9

    h-index

1–5