Setting an egalitarian social norm in the classroom: improving attitudes towards diversity among male engineering students

A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren · Journal of Personality and Social Psychology · 1990 · 5.6K citations

Social Sciences, Psychology, Social Psychology +12

The Constructive, Destructive, and Reconstructive Power of Social Norms

P. Wesley Schultz, Jessica M. Nolan, Robert B. Cialdini et al. · Psychological Science · 2007 · 3.7K citations · Full text

Social Sciences, Psychology, Social Psychology +17

The Influence of Source Credibility on Communication Effectiveness

Carl I. Hovland, Walter Weiss · Public Opinion Quarterly · 1951 · 3.4K citations

Social Sciences, Communication, Social Psychology +13

An ambivalent alliance: Hostile and benevolent sexism as complementary justifications for gender inequality.

Peter Glick, Susan T. Fiske · American Psychologist · 2001 · 1.9K citations

Social Sciences, Gender Studies, Social Psychology +13

Prejudice, Discrimination and Racism

William R. Beer, John F. Dovidio, Samuel L. Gaertner · Contemporary Sociology A Journal of Reviews · 1988 · 1.5K citations

Social Sciences, Social Psychology, Sociology +10