Journal of Political Economy · 1976 · 197 citations · 7 references
BusinessBusiness EconomicsMarketingAdvertisingMicroeconomicsPricing StrategyAdvertising CompetitionAdvertising StrategyConcentration MeasuresConsumer TheoryMarket ConcentrationMarketing MarginsAdvertising ElasticityMarket Share Response To AdvertisingPrice-cost Margin Analysis
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Lester G. Telser · Journal of Political Economy · 1964 · 427 citations
Economies of Scale in Manufacturing Industry.
M. Desai, Cliff Pratten · Economica · 1973 · 204 citations